Microtrends are defined as a phenomenon that lasts for a short time, as in weeks or months. These are common amongst younger generations due to the constant desire to experience different styles.
The issue arises with the link between microtrends and fast fashion. Online shopping is at an all-time high. Companies like Shein and Temu lead the charge in cheap and quickly accessible clothing. These companies have recently been recognized for their negative effects on the economy and the environment, as well as poor treatment to their workers.
Microtrends can be seen everywhere, from makeup and fashion, to even people within the media’s eye. Social media platforms catalyze these quick periods of excitement over products and people.
The infamous Stanley Cup is one of the most notable microtrends we have seen this past year. Most have acknowledged that it may be on the downhill part of its fame, with the uprise of people buying Owala water bottles.
People also have begun to make predictions about up-and-coming microtrends. After asking people in the Journalism 2 class at MHS, they came to a consensus on a few possible microtrends for 2024.
One of them being “Easter dresses” for prom. They have taken social media by storm because of their unconventional look. That is, when they are being compared to the usually-seen glitz and glam of the modern-day prom dress.
Another microtrend a few people acknowledged was Gypsy Rose Blanchard. Trends usually follow products and clothing, but Gypsy Rose was very popular in the media directly following her release from prison. Now, people have somewhat stepped back from their curiosity.
At the end of the day, whether a microtrend or not, everyone enjoys what they enjoy. The beauty of trends is that there is one for everybody. Drink out of your Stanley, wear the floral prom dress, and do what makes you happy.
